Wales, The South and South West of England

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Meet our team of expert Business Development Consultants located in South West England and South Wales:


Our Business Development Consultants

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James Lavington

Business Development Manager


Managing your region and team of expert consultants


“I have been with Denplan since 2012. My background before joining Denplan was in business, finance and managing client relationships. I am enjoying the opportunity of sharing my wealth of knowledge and experience with the dental industry. I am committed to supporting my team of Business Development Consultants and enabling them to provide the highest possible standards of service and support to the Dental Practices we work with.


My spare time is spent with family and socialising. I have a wide family group who all live close by. We holiday together, and I’m always the one arranging trips and planning events. I’m a big sports fan and follow a wide variety of sports.”

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Lorie Waters

Business Development Consultant


Crewe, Llandudno, Shrewsbury, Telford


"I joined Denplan in 2024 and spent 12 months in the Training Academy Team supporting practices with various training needs. Before this, I worked in the dental industry as a dental nurse and practice manager in both independent and corporate practices for around 15 years, where I gained an in-depth understanding of the different needs individual practices have. I am passionate about building positive relationships with clients whilst supporting them with practice growth and business sustainability.


Away from work, I am kept busy by my three very energetic children and my adorable little dog Wilf. I love to socialise with friends and watch music (when I get the chance!). Otherwise, you’d find me spending too much time exploring true crime books/series.’’

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Alisha Halford

Business Development Consultant


Exeter, Taunton, Dorchester, Bath, Bournemouth, Wiltshire and Bristol


"I've been part of the Denplan team since September 2021, building strong, supportive relationships with practices by understanding their business needs and long-term goals. I take pride in delivering a high standard of service and being a reliable point of contact for every practice I work with.


Outside of work, I love spending time with family and friends, watching live music and eating good food. I look forward to meeting you!"

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Tara Morris

Business Development Consultant


Cardiff, Llandrindod Wells, Swansea


"I joined the team in July 2021 after working in dentistry for 15 years. Throughout my career in dentistry, I have gained a great understanding of how various practice needs are met with my experience in working within Clinical, Managerial and Training roles. As a GDC Registered professional, I am fully up to date with all CPD requirements, allowing me to confidently support Practice Teams not only with their Denplan journey but with their Compliance needs too.


In my spare time, I enjoy taking long walks with my dogs and spending time with my family and friends.’’

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Lucy Macadam

Business Development Consultant


Brighton, Portsmouth, Redhill


"I joined Denplan in 2013 and spent a few years working in the head office before becoming a Business Development Consultant. I really enjoy the great business relationships that I am able to build with clients in this role, and get a great deal of satisfaction supporting practices to achieve their business objectives.


Outside of work, I enjoy spending time with my daughter, going for scenic walks and curling up with a good book whenever I get the chance!"

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Julie Leddy

Business Development Consultant


Bristol, Cardiff, Gloucester, Newport, Swindon, Salisbury


"I’m Julie Leddy, and I started with Denplan as a Consultant in 2010. Before joining Denplan, I worked in area and relationship management roles covering England and Wales. I love meeting people, and my passion is to deliver excellent customer service on behalf of Denplan to support my clients and their businesses.


Out of work, I like to travel, see live music, visit theatres, consume lots of good food and wine and chill as often as I can!"

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Katie Mould

Business Development Consultant


Guildford, Bournemouth, Reading, Southampton


Katie has spent three years within the Denplan training team, designing and delivering CPD training and events for dental practices. She is passionate about supporting teams in developing their skills and confidence, and looks forward to working with practices in her new role.

PSA Team

Our PSA team is here to provide dedicated support and guidance for your practice.


Whether you have a question about your Denplan membership, need help with administrative queries, or require assistance with day-to-day support, our team is on hand to help.


Call on: 0800 3283223

Or email: psae@simplyhealth.co.uk

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